Last Updated on November 20, 2020
With Christmas just around the corner, the month of November officially opens the shopping season, and it’s absolute madness all over the world. This is mainly due to two shopping events that have become extremely popular with the massification of online shopping. These are currently two of the busiest shopping days of the year: Black Friday and Cyber Monday. By now, everybody knows what Black Friday is. Many people look forward to this date to make some of the most important purchases of the year, and rightfully so. The discounts that most retailers provide during Black Friday are amazing and can save you a lot of money. But what about Cyber Monday? Let’s find out a little bit more about this relatively new shopping phenomenon. What is Cyber Monday? In its essence, Cyber Monday is a marketing effort designed to prolong the excitement around Black Friday for a few more days and give an extra push to online shopping. The term was coined in 2005 by Ellen Davis of the National Retail Federation when e-commerce wasn’t as widespread as today. These days, Cyber Monday sales are on track to become as popular as Black Friday. So it’s fair to say that a lot has changed in our behavior as consumers. Over the past few years, there has been a remarkable growth in the volume of online sales during Cyber Monday. In 2019, the total online sales reached an all-time high of .4 billion, according to a MarketWatch report. These huge numbers are very revealing of the importance this day has for e-commerce. When exactly is Cyber Monday? It depends, obviously. It’s the Monday following Thanksgiving. Even before it was known as Cyber Monday, that specific Monday already registered noticeable spikes in online sales. It’s a funny story. It seems that, after the Thanksgiving holiday, people did a lot of online purchases the following Monday when they returned to work because the internet in the offices was a lot faster than the service they had at home – remember, we are talking about 2005 when most internet services were incredibly slow and highly expensive. Hence the name Cyber Monday, as people used to refer to the internet as cyberspace. Do you still remember the good old cybercafés? Oh, how nostalgic. This year, Cyber Monday falls on November 30. With the amount of advertising and special deals around this date, you surely won’t miss it. How to grab the best Cyber Monday deals? Now that you know everything about Cyber Monday, it’s time to get ready for your shopping spree. We’ll give you three essential tips to help you make sure you get the most of this incredible day.